Mike Pagliarulo, founder of @unfollow.adv views @jacopoticchi not merely as a client
but as a friend whose brilliance inspires pushing beyond limits.
The campaign reveals the genius of Jacopo Ticchi, celebrated as the best chef under 35 and Forbes under 30, known for making food an experience of dreams.

The campaign, directed by Hanz Kalzolaris aka Novesedicesimi, captures Ticchi’s essence with dark, techno, and wild themes.

It uniquely went offline with a vinyl that included a dried piadina, showcasing the menu on the back. This vinyl reached major Italian editorials, drawing them to Trattoria Da Lucio.
Game, set, match.
vinile da Lucio
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