Thanks to Fumaiolo, grandmothers can enjoy a delicious plate of pasta in the comfort of their kitschy kitchens and living rooms.

This advertisement highlights several aspects: like how grandmothers freeze homemade pasta, paralleling Fumaiolo's approach. It acknowledges modern grandmothers' need for quick, natural, and tasty options like Fumaiolo's products.

Directed by Hanz Kalzolaris aka Novesedicesimi and with set design by Francesca (Miele) Antolini, the ad shows grandmothers in slow motion, expressing their love (for Fumaiolo pasta) in a playful, exaggerated way.