"Designed for your ass!"
This playful phrase from Unfollow's collaboration with CMP design studio cleverly emphasizes their focus on chairs. Celebrating Pedrali's creatively designed seats, the project puts a spotlight on the true beneficiary of these designs:
the human behind.
It's a whimsical yet poignant reminder that at the heart of every great chair design is comfort and style for the very part of us that uses them the most.
This playful phrase from Unfollow's collaboration with CMP design studio cleverly emphasizes their focus on chairs. Celebrating Pedrali's creatively designed seats, the project puts a spotlight on the true beneficiary of these designs:
the human behind.
It's a whimsical yet poignant reminder that at the heart of every great chair design is comfort and style for the very part of us that uses them the most.
