"Designed for your ass!"
This playful phrase from Unfollow's collaboration with CMP design studio cleverly emphasizes their focus on chairs. Celebrating Pedrali's creatively designed seats, the project puts a spotlight on the true beneficiary of these designs:  

the human behind.

It's a whimsical yet poignant reminder that at the heart of every great chair design is comfort and style for the very part of us that uses them the most.
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